60% of World Cup bettors on Polymarket are first-time crypto users

A Bitget Wallet study found 60% of World Cup bettors on Polymarket had never used blockchain before, suggesting prediction markets are becoming a major crypto onboarding channel.

• 857K active Polymarket users were tracked over 90 days by Bitget Wallet
• 60% of World Cup bettors on Polymarket were first-time blockchain users
• Daily taker volume hit a record $713M on Saturday, over a week after the World Cup started
• The World Cup winner contract alone generated $3.1B in trading volume on Polymarket
• Sports contracts drove $4.9B on Polymarket and $8.5B on Kalshi over the past 30 days

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